Healthy snack company secures £1.5m from investors including Graze boss

A healthy snack company in Bristol has raised £1.5m in its latest funding round. Stokes Croft-based Boundless, a nuts and seeds retailer, secured the backing of investors including Graze co-founder Ben Jones and ex-head of M&S Food.

The business said the investment comes as the value of sales soars - up by 110.2% year-on-year - while volume is up by 171%.

Boundless has also agreed deals with wholesalers Bidfood, Brakes and Foodbuy, which it said had increased distribution by over 2000%.

“I’m incredibly proud to announce Boundless as the UK’s number one gut health bagged snack," said founder Cathy Moseley. "With our current trajectory, Boundless is on their way to owning 1% of the Better For You category by the end of the financial year.”

Boundless was founded by Ms Mosley in 2017 and landed a lucrative deal with Sainsbury's in 2019 after appearing on BBC One’s Inside the Supermarket. The brand is now stocked by Ocado and Holland & Barratt, and a host of independent retailers.